Logos Galore
Here's an ad from Second City TV for the agency "Logos Galore." Because every business-company or religious faction deserves a good logo.Obama v Kay?
Our work has been noticed by Paul Waldman over at The American Prospect (noticed first on BlueNC.com). He pointed out how the Obama website has affected other Democratic websites, of which he noted our design for Kay Hagan. Here’s what he said:
As John noted when we launched the site, Obama’s website was very much on our minds when we set about creating Kay Hagan’s site. It wasn’t our only inspiration, but it was there. How could it not be? Obama’s website is far and away one of the best campaign websites ever.
What we liked about Obama’s site more than anything else, is the absolute dedication to detail; that Obama’s O appears, however small, on the megaphone as well as countless other places across the site. Check out the website’s background picture and you’ll see just how dedicated they are to the details.
If anything, that’s what we wanted to take from the Obama website. From day one, our goal was to do a total brand integration from the website to the bumper stickers to the TV spots. That comes as much from my experience in commercial advertising as it does from the Obama website. But, Obama does the brand integration as well as anyone does in either politics or business.
As for the more subtle details of comparison: we didn’t chose a sans-serif font because Obama used it. In fact, if you look at nearly all of our designs, they use primarily sans-serif. I’m a big fan of Fruiter (which is Kay’s font) and felt it fit Kay and the message that was being developed. The color scheme is blue because A) we’re Democrats and B) because those shades of blue are associated with North Carolina (thanks Duke and UNC).
Clearly the layout of the front page bears little resemblance to Obama beyond the shading and spacing. The Obama teams use of white space (or, spacing) is just as brilliant as their attention to detail (and indeed, part of it). This was something we tried to do with our site as well, though I think our approach to it was different than that of Team Obama. True, our header style is similar, but again, that’s a execution we’ve used elsewhere and is due more to our own style and direction than Obama’s.
Simply put, here at Bullseye we place a high value on original design. None of the sites or projects we work on are based off a template scheme. Every pixel we push is done from a blank sheet of paper. That said, clients often come to us and say, “We really like Obama’s website” or “We really like Clinton’s website.” We activity encourage this because finding out what our clients like makes our design better and them happier.
In the end, the greatest contribution the Obama website has given to my profession is that it has shown our clients just how important a well designed website is to a campaign’s overall effort. And that’s why there is – in fact – a little homage to the Obama team on the inside of the Kay Hagan website. It’s a little thank you from us to them.
You can read Paul Waldman’s full post here.
Hagan Blogs at BlueNC
For anyone interested, Kay Hagan will be live blogging in about 15 minutes over at BlueNC.
KayHagan.com in the News
It’s been a big week for
The Raleigh story gives the Hagan campaign props for reaching out to the netroots with a liveblogging session at BlueNC and advertising on sites like Talking Points Memo.
The Charlotte story picks up on the ruby slippers on Kay Hagan’s campaign website, calling them “a not-so-subtle suggestion that incumbent Sen. Elizabeth Dole, R-N.C., isn’t home and is out of touch with North Carolina.”
KayHagan.com
Bullseye just launched KayHagan.com – online headquarters for Senator Kay Hagan, a results-oriented Democrat who is challenging erstwhile North Carolinian Elizabeth Dole for her US Senate seat.
The campaign liked the way BarackObama.com kept “everything separate” but “not too crowded” – and had a feature video ready to go. We like the solution and so, they tell us, do they. The inner page template contains an overt homage to the Obama designers.
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