LASERS!
Joe Manchin's U.S. Senate campaign was named one of the “top campaigns of 2010.” With our sister company Struble Eichenbaum Communcations we created an integrated media strategy that helped lead Manchin to a shocking 10 point victory. We saturated the internet with online ads, including the now famous “laser” spots that captured national media attention. Communicating online means making people want to visit.
Brand Identity and Campaign Website for Senator Kay Hagan
When you’re on the phone with a donor, what’s that donor doing? Probably Googling you. They need to find your website - and when they do, they need to see a professional website that reflects a winning organization and a compelling message.
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Social Media for Senator Barbara Boxer
The best endorsement is the one you get from the people voters trust - the people they know. And early in a campaign, opinion leaders are looking to see who people like them are supporting. One way they find out is through online social networks. How you handle them early has a real impact on how your candidacy is perceived.
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Online Advertising for Congressman Jim Matheson and Senator Joe Manchin
Internet users have choices and habits, just like TV viewers. To reach them, you’ll need to be where they are. If you wait for them to come to you, you could wait a long time. Campaigns succeed because they deliver simple, common sense messages effectively.
Keep ReadingEmail Campaign for Governor Tim Kaine
The temptation to start asking for money is strong. We’ll help you resist it. Donations and volunteer hours are the products of relationships, and online communication is a key part - but only a part - of building them. Good relationships don’t begin with demands. We’ll help you build supporter loyalty that maximize long-term net benefits to your campaign.
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Issue Campaign for Congressman Jim Matheson
We’ll help you seize organizing and audience-building opportunities quickly and decisively. Whether it’s an opponent creating an opening, a local event, or national news, coordinated communication is crucial.
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Opposition Research site for Senator Barbara Boxer
Just as important as telling your own story is defining your opponent’s. We can help you tell that story with a website, the same way we help you tell your own.
Media and colleagues alike had plenty of criticism for Carly Fiorina’s tenure at Hewlett-Packard. What’s more, her primary strategy of courting the Tea Party put her seriously out of step with California voters on key issues. We helped Barbara Boxer tell the real Carly Fiorina story with “Fiorina Facts”.
John Rohrbach
John got hooked on politics after serving as Associate Producer on “On Equal Ground,” an ESPN documentary about “Cohen v. Brown University”, a landmark Title IX decision. He joined his first political campaign in 2002, and served as Tim Kaine’s Internet Director on his successful 2005 gubernatorial campaign. He founded Bullseye in 2006.
John’s 2006 TV ad for Mark Ritchie, “Fairness”, helped Mark beat a two-term incumbent.
Just as happy behind a camera as in front of a computer, John’s video work has appeared in numerous political advertisements and at the Museum of Fine Arts in Boston. His photography has appeared on WashingtonPost.com and in the Times of London.
Ted Severson
Ted grew up in a politically active family in South Dakota where he gained a lifelong passion for Democratic politics while working on Senator Tim Johnson's 2002 re-election. Since joining Bullseye in 2008, Ted is primarily responsible for the technology that powers Bullseye's online campaigns.
Working with our sister-firm Struble Eichenbaum Communications, Ted has edited award-winning television spots for Senators Joe Manchin and Patty Murray, Congressmen Ed Perlmutter and Jim Matheson, Governor Mike Beebe, and numerous others.
Ted has a BA in Digital Media Studies from the University of Denver, and in 2010 recieved a Masters in Political Management from The George Washington Unviersity.
Penny
Penny joined Bullseye in the spring of 2007 and quickly became an outspoken advocate for dog treats. While only a puppy, and still learning the complicated art of ascending and descending stairs, Penny developed a love for couches that rivals even the most exhausted campaign staffer. She can often be found nuzzled in the cushions on any of a number of couches in the office.
As a spastic adolescent dog, Penny brings to Bullseye an energy and devotion not found in humans. Both loyal and cheerful, Penny works tirelessly to get and keep our attention. She is particularly persistent during meals.